Green Promise

With all the information out there surrounding VOC’s, and air quality, the question is, who is defining green for paint?

The coatings industry is filled with third-party organizations like U.S. Green Building Council (LEED), Master Painter’s Institute (MPI), Greenguard, California’s Collaborative for High Performance Schools (CHPS) and Green Seal that are trying to define what green means for coatings as well as other consumer products.

Some, like Green Seal and MPI, focus on what is in the paint while others, like CHPS and Green Guard are more focused on what is emitted from paint. While we applaud the goals of these organizations, (Benjamin Moore has products certified by them), the net result of so many competing standards is a confused and sometimes frustrated consumer.

Benjamin Moore has concluded that we need to make it easier for our customers (DIYers, painters, designers and specifiers) to make sense of all these standards while also bringing clarity to our perspective on green. To that end, we are introducing our Green Promise designation that will be used to designate coatings that offer both lower total volatile compounds and a premium level of paint performance.

Our Green Promise designation is Benjamin Moore’s assurance that its environmentally friendly coatings meet and exceed the strictest industry standards, while also delivering the performance you expect from Benjamin Moore.


  Natura® — Recycling, buying organic, using energy-efficient products – these are just a few of the choices made every day to help the environment.  With Natura paint, you have an environmentally friendly option when it comes to painting the interior of your home, and you can count on the beauty and quality you expect from Benjamin Moore.  
  Aura® — See color like you've never seen it before - discernibly truer, richer hues that bring a new dimension of beauty to your home. Experience premium performance in a paint with incredible hide, and fade and color rub-off resistance, all while being environmentally friendly. 


Eco Spec Interior Latex Semi-Gloss Enamel (224) is a low odor, low VOC, 100% acrylic latex semi-gloss enamel with spatter resistant properties. It provides a high hiding, washable semi-gloss finish, and is ideally suited for commercial, facility management, and residential applications. Eco Spec Interior Latex Semi-Gloss Enamel (224) does not have the odor of conventional paints that contain ingredients known as Volatile Organic Compounds (VOCs). 
  Interior paint that’s style and budget-conscious, Ben® is a superior quality coating that applies and cleans-up easily, and dries to a strong, durable finish. Indulge your sense of style without sacrificing great design or your budget. Available in over 3,000 colors in flat, eggshell and semi-gloss sheens. 




Eco Spec®WB Silver Paint Zero-VOC Eco Spec®WB Silver interior commercial paint combines the superior properties of Eco Spec®WB with the benefits of an antimicrobial additive with silver to provide a mildew- and odor-resistant coating. Finishes: Flat (473), Eggshell (474), Semi Gloss (476). 


Super Spec® Green A low odor, low-VOC Acrylic decorative and functional finish with easy application, quick drying and soap and water clean up. 


Aura® Bath and Spa Designed for bathrooms and saunas Extreme hide, never more than two coats in any color Provides a mildew resistant coating Color Lock® Technology, no color rub-off Stains wash off easily Excellent touch up Self priming Easy application Long lasting fresh look appearance Easy clean up. 
  Specifically formulated for ceilings, Benjamin Moore Waterborne Ceiling Paint is the flattest finish Benjamin Moore offers, hiding common ceiling problems for a look that is virtually flawless. Waterborne Ceiling Paint is available in any color, is spatter resistant, and has ample open-time to ensure every interior paint job is outstanding, from top to bottom.
   

Natura Paint